We know numbers.
We speak human.
Whether you’re seeking outside funding or just want a better perspective on your margins, we’re masters of managing complex accounting situations…and explaining them in terms you can understand.
"Revenue is Vanity, Profit is Sanity"
AURA is a team of specialists that build your rock-solid financial foundation. Then we use accurate insights to inform strategic guidance and sound business advice. In a nutshell, we tell you how your business is actually performing, and how to grow the bottom line.
With AURA, you can answer questions like:
Why is my revenue growing but not my net profit? Which service line is delivering the best margin? Where and how can we cut costs? How do we scale the business? Should we give that employee a raise? Where should we focus our attention? Can we hire more people? If so, when? Do we need working capital?
The numbers tell the story.
The benefits of accrual vs cash-based accounting
DID YOU KNOW?
You can still use cash-based accounting for your taxes but use accrual-accounting for reporting purposes so your information is more accurate.
Understand how your business is actually performing
Many Founders and CEOs gauge business performance on top-line revenue, or the bank balance. Cash-based accounting only considers the inflows and outflows of your bank and credit cards, nothing more. This is an unreliable performance indicator, whereas accrual accounting shows you what business activities are most (and least) profitable. AURA uses accrual accounting practices to unscramble your financials so you can stop relying on instinct and start relying on accurate data.
Take your business to the next level
When you don’t have solid financial data, you’re flying blind. Elevate your business to the next level with a strategic partner who understands where you’re vulnerable, and how to overcome those challenges. Whether you’re looking to scale, secure growth funding, or prepare for acquisition in the future, AURA ensures that your company’s financials are clean, professional, and prepared with the utmost care.
Talk to a human and not a recording
Accountants by nature are introverts. We’re not. We pride ourselves on excellent communication and actually picking up the phone when you call. We also take the time to explain your financials in terms you can understand so there’s no guesswork or unnecessary back and forth. Ultimately, our business is built on long-term partnerships, with no long-term contracts. We earn your trust…and keep it.
Save cash without sacrificing quality
For most small businesses, controller-level accounting shouldn't be a full-time role. At the same time, you require top-tier talent to ensure accuracy in your numbers. AURA serves your high-level financial needs for a fraction of the cost of a full-time controller or CFO. Our expertise and collaborative team model allows us to be ultra-efficient. Plus, there is flat-fee monthly billing with no surprises.
Clients who trust us
I trust AURA implicitly
“The Aura Team plugged right in as CFO + accountant and we haven't looked back. We now have visibility and clarity into the future and the information to make better day-to-day decisions. It's hard to find firms that truly use data insights to help make smarter business decisions. I trust AURA implicitly and would highly recommend them to companies that want a smart agile team to help grow"
The best decision I've made“Hiring AURA has proved to be one of the best business decisions that I have made. My company is too small to afford a dedicated department and yet large enough to require regular accounting and finance expertise. It's absolutely essential that I have not only accurate accounting information but also a finance team that I can count on for solid business council”
A game-changer for our business“Working with AURA for the past six years has been an absolute game-changer for our business. They have been so attentive, patient and supportive in helping the financial side of our business and operations run as smoothly as possible. I completely underestimated the value of an accounting firm until working with AURA”
Instrumental to our growth“The AURA team has been a huge help to our business. In addition to providing timely and accurate accounting services, Brandon and Derek's guidance have been instrumental in our growth. We greatly value their partnership and highly recommend AURA Accounting Services”
Now we can make data-driven decisions“Aura gave us the internal visibility we needed to make solid data driven decisions. As our relationship with AURA progresses, both BBI and AURA are constantly adapting to each other and producing true results. AURA has given us the tools to clearly read into our business and make true data driven decisions”
Diligent and attentive“AURA has provided tremendous value to our company by being diligent and attentive to everything accounting related. Their team is particularly a stand out as everyone is kind and responsive. We have built a great relationship as they are always willing to help with references and provide any additional support needed”